Provided to Saratoga Report

SARATOGA SPRINGS, NY — Brand Science NY, a new branding and web agency, has opened up shop in Saratoga Springs as a Design and Web hub for companies and products in need of branding, packaging, web design, ecommerce, SEO optimization and content strategy.

Brand Science NY is the collaboration between Saratoga Springs residents Hellene London and Eric Stranburg, who each have more than 20 years experience in the graphic and web design industries. 

“It’s exciting to be able to offer an array of branding, web, and ecommerce services under one umbrella,” says co-founder Hellene London. “A blending of design and science to produce the best ROI is essential in today’s market, and we believe Brand Science NY is the constant in the equation that results in a smarter brand and positive outcomes.”

“We’ve worked with and for both regional and national brands,” Eric Stranburg adds. “But with Brand Science NY, we hope to position ourselves as the go-to for brands and businesses in the region, whether choosing Upstate to launch a new business venture, or an established brand looking to re-evaluate its presence in its industry. There are so many intelligent and resourceful people, either starting or running interesting and important businesses in the area. Those are our kind of people, and we’d like to work with them. Rising tides…as they say. Or whatever the Upstate equivalent is. Snow piles?” 

Hellene London has 20+ years experience working for agencies both big and small in NYC and Boston. Her work has appeared on TV, in magazines, on billboards, in stores, and in mailboxes around the country. After years working for the big names—Interbrand, Grey, DraftFCB, DDB—she made a break and ventured out on her own, earning clients such as History Channel, A&E, and Brooklyn Brewery. If you’ve walked through an airport or train station in the past ten years and even casually glanced around, you’ve no doubt likely seen her work.

Visit Brand Science NY for more information.